PROJECT LANVELOC
SPEED HIKING COLLECTION
BEING AN OUTDOOR ENTHUSIAST DOES NOT ALWAYS
TRANSLATE TO ENVIRONMENTAL AWARENESS
60 % + of clothing is made from fossil fuel synthetic fibers
2,700 liters of water needed to make one cotton shirt
15.5 billion kg of textiles end-up in landfills each year
20-200 years for polyester and spandex to fully decompose
Merino wool is a natural and renewable fiber, that provides a range of features that are beneficial for Speed Hiking apparel.
HOW CAN WE USE MERINO WOOL
As a solution to replace polyester and spandex; reducing
the impact of sport product waste?
Enhance body mechanics through proprioception?
Promote recovery for athletes through body
mapped graduated compression?
MATERIAL INNOVATION: LANVELOC
Light weight material that enhances the best qualities of merino wool to provide maximum performance for Speed Hikers
MERINO WOOL & SONORA FIBERS
As a solution to replace polyester and spandex; reducing the impact of sport product waste?
Enhance body mechanics through proprioception?
Promote recovery for athletes through body mapped graduated compression?
GRADUATED COMPRESSION
Increased blood flow & oxygen to skin
Improved body mechanics through proprioception
Minimizes muscle soreness & edema
LANOLIN FINISHING
Improved softness & water resistance
Does not compromise breath-ability
Can be body mapped
CONSUMER: SPEED HIKERS
Speed Hikers try to get more out of their hike by quickly covering longer distances and exploring remote trails.
AGE RANGE: 27-35
GENDER: Male
ACTIVITY: Speed Hiking
ABILITY: Amateur
PRINCIPLES: Exploration, productivity, and perseverance. View life as measurement of accumulated experiences
WHY MERINO WOOL
SOFTNESS:
Fine fibers bend easily and apply less pressure on the skin
INSULATION:
Crimps in fibers traps air making it one of the best natural insulators
HYGROSCOPIC:
Draws 27% more water vapor away than its synthetic counterparts
UV ABSORBENT:
Provides excellent protection from UV rays
ELASTOMERIC:
Stretches further than other fibers without breaking
NATURAL ODOR REPELENT:
Fibers can absorb large quantities of vapor, keeping the skin dry and preventing sweat build-up, bacteria and odors
MOOD | COLOR
TREND
SCERENE FUTURISM
LOW IMPACT FABRICS
OPTIMAL PATHFINDING
MATERIAL CONSTRUCTION
CIRCULAR KNIT
Double Jersey Computerized Jacquard Knitting (24 gauge) Machine
Allows for a light-weight material with varying areas of compression for active recovery and proprioception
BENEFITS
Streamlined silhouette for better fit and movement
Minimized seams to prevent chafing on sensitive skin
Creates a lighter weight garment
Engineered zones for support, compression and shape
LANOLIN FINISHING
LanVeloc fabric will be finished in lanolin for water and dirt resistance
Backside will have an engineered screen printing of lanolin to add softness and comfort against to the skin
The print is applied to high sweat and chafe zones
HOW LANOLIN WILL BE PRINTED
Lanolin is made into a printing paste that is squeegeed over the screen to create the print on the material
HIGH SWEAT/CHAFE ZONES
SKETCHES
TECH FLAT: LONG SLEEVE
TECH FLAT: SHORT SLEEVE
COLORWAYS LONG SLEEVE
COLORWAYS: SHORT SLEEVE
